LuLag
She Never Left.
She Was Just Waiting to Be Found.
LuLag exists for the woman who gave everything to everyone else — and somewhere along the way, forgot to save something for herself.
The Story
I'm Lori Ann Guzman, and LuLag is mine — born out of my real life, not a business plan.
I spent years working in the school system, pouring everything into everyone else — the kids, the families, the people I worked alongside. I gave and gave, the way so many of us do, until there wasn't much of me left to give.
And then there was my marriage. I was in an abusive marriage that nearly broke me. I gained weight. I stopped dressing up. I stopped recognizing myself in the mirror. The trauma sat heavy on me, and the depression sat right next to it. I wasn't lost — I was buried.
I needed something like LuLag back then. Something honest. Something soft. Something that didn't ask me to perform or pretend or push through. A space that simply said: you're still in there, and you're allowed to come back to yourself. But nothing like that existed for me.
So I built it. For me, and for every woman who's been where I was.
I'm from Nashville, Tennessee, and I built LuLag from lived experience, not theory. Every workbook, every page, every prompt comes from something I actually walked through — the slow, unglamorous, beautiful work of remembering who you are after life has tried to convince you that you're someone else.
If you're here, I see you. And I'm so glad you came.
What We Believe
“You are not lost. You are waiting to be remembered.”
“Permission to enjoy your life is not selfish. It is necessary.”
“The woman you used to be and the woman you're becoming are both worthy.”
Our Mission
LuLag creates workbooks, ebooks, and digital tools designed to help women rediscover who they are, rebuild their confidence, and find their way back to a life that actually feels like theirs. Our products are built for quiet moments — for the woman sitting alone, finally asking herself what she wants. We're here to help her answer that question, one page at a time.
Ready to Begin?
Your journey back to yourself starts here. Browse our collection of workbooks and tools made just for you.